August 03, 2010
LAC DU FLAMBEAU, WI -- Lake of the Torches Resort Casino's marketing
team led by Michael J. Broderick received a record seven Romero Awards
(including two highly coveted Diamond Awards) and two honorable mentions on
Wednesday, July 20, during the 2010 Casino Marketing conference at the Paris
Resort in Las Vegas, Nevada. The Romero Awards honor the most significant
achievements in casino marketing and promotions in the gaming industry. The
conference is co-produced by Raving Consulting and BNP Media.
On behalf of Lake of the Torches, Broderick accepted two Diamond Awards, three Gold Awards, two Silver Awards and two honorable mentions. The casino marketing awards are given to top gaming facilities for their innovation, creativity, originality, and implementation of their marketing efforts during the previous year. In addition, no other mid-sized casino had taken home as many awards in previous years, and Lake of the Torches received more trophies than any other casino at this year's award ceremony. The awards are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.
"Once again, we are very honored and pleased to receive top recognition from our peers in the global gaming industry," said Lake of the Torches' Chief Executive Officer Bill Guelcher. "These awards place us amongst the best properties in terms of providing innovative casino promotions and events to our guests who visit us from across the region, and we will continue to provide a top quality gaming and entertainment experience to all of our guests in the future. We especially would like to recognize our marketing team led by Michael, but in addition we would like to commend the entire Lake of the Torches' staff and management who make this tremendous accomplishment possible."
The judging criteria included marketing or promotion concepts; strategic rationale and execution; casino revenue and other measurable results; the competitive advantage provided to the casino; and the relationship of the promotion to the casino's customers, employees and to the community.
"For several years now, Michael Broderick and his marketing team at Lake of the Torches have been known to attendees of Casino Marketing and to the judges of the Romero contest for the creativity and effectiveness of their work. With this year's record result, it's clear that they continue to raise the bar of marketing excellence not only for themselves, but for the broader industry as a whole," said Charles Anderer, Group Publisher, BNP Media Gaming. BNP Media Gaming Group is the world's largest and most experienced gaming industry media resource and the leading producer of trade magazines, specialized conference and expos, Web sites, e-newsletters and targeted specialty publications serving the gaming industry worldwide.
Lake of the Torches Resort Casino received the following awards:
Diamond Award, Direct Mail: Looking For Some New Friends.
Diamond Award, Casino Floor Promotion: Trucks and Bucks promotion.
Gold Award, Direct Mail: Money Talks.
Gold Award, VIP Promotion: Mexican Fiesta Premier Players Party.
Gold Award, Web Marketing Campaign: Facebook, Twitter, YouTube and Online Ticket Sales.
Silver Award, VIP Promotion: Souper Sundays.
Silver Award, Casino Floor Promotion: Christmas Lights and Cash.
Honorable Mention, Web Marketing: Gamelogic $20,000 Mega Challenge.
Honorable Mention, Public Relations: Tribal Member Appreciation Day.
Dennis Conrad, President and Chief Strategist, Raving Consulting Company, said: "Lake of the Torches has become a leader in its category. The Romero Awards brings together the very best casino marketers throughout the U.S. and Canada. Being recognized with seven awards speaks to their level of excellence."
Raving Consulting Company is a Reno-based marketing services company that has worked with more than 200 casino companies worldwide and trained more than 1,500 gaming executives with its insider-savvy gaming seminars and hands-on, on-property training and consulting.
Situated on the shores of Pokegama Lake and nestled in Wisconsin's Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines (including a high-limit and non-smoking area), 12 blackjack tables, Let it Ride, Three Card Poker, and three poker tables, a high-stakes Bingo Hall seating up to 500 persons, the Game Time Grill and the Eagle's Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.
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