PRESS RELEASE
April 02, 2012
Today MotorCity Casino Hotel, Detroit's ultimate entertainment destination, will
unveil for the first time ever in the casino industry an exciting, new rewards
program that allows customers to redeem rewards toward a lease or purchase of a
new Chrysler, Ford, or GM vehicle among other valuable on-premise amenities.
MotorCity's Club Metro loyalty card program has been completely re-engineered to
offer customers ultimate flexibility and unheard-of player benefits. Already
over 1,000 Club Metro members have enough Miles for a 12-month lease.
How Club Metro works: With the introduction of the program, customers' rated
gaming activity now accumulates in MotorCity Miles. Not only do MotorCity Miles
accumulate at twice the speed of their previous rate, they are also now
redeemable for slot play, exclusive events, Sound Board suites, luxury hotel
rooms, spa services and gift shop merchandise or they can be saved and redeemed
for credit against the lease or purchase of a new car. The program now allows
customers to essentially design their own customized rewards program. MotorCity
Casino Hotel prides itself on being the only locally owned Detroit casino, and
has developed its facility and programs with that commitment in mind.
"We know what Metro Detroiters value for their hard-earned entertainment
dollars, and we also understand how important the continued auto industry
recovery is to all of our livelihoods. Not only is our new program
groundbreaking, it's the perfect investment for us to make in our customers, our
communities and to support the auto industry," said Gregg Solomon, CEO for
MotorCity Casino Hotel.
How to earn a car lease: One of the most exciting and unique features is that
every time a guest plays slots or table games with their Club Metro card,
they'll be earning Miles that can be redeemed for one of 90 GM, Ford or Chrysler
vehicles. MotorCity Casino Hotel has worked directly with the Big Three
individually to provide two-year feature lease prices. Customers can browse the
car catalog and redeem their saved Miles against the cost of leasing or
purchasing the car they select. The flexibility of the program allows customers
to save Miles they can redeem for a voucher to be applied against the first
month of their lease payments, twelve months of lease payments or even the full
24 lease months.
Once the customer has decided to redeem their Miles toward a new car, they
simply visit motorcitymiles.com/drive where they can browse the casino hotel's
digital car catalog, view the most current lease pricing and schedule a
redemption appointment.
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