CEO of Seminole Gaming Receives Casino Marketing Award
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July 15, 2016
James F. Allen, CEO of Seminole Gaming and Chairman of Hard Rock International,
has received the Casino Marketing Lifetime Achievement Award. Allen was honored
at the Casino Marketing & Technology Conference presented by Casino Journal
magazine and its parent company, BNP Media.
The Casino Marketing Lifetime Achievement Award was established in 2004 to honor
individuals who have made outstanding contributions in the area of casino
marketing, promotions and customer service.
"He's an MVP in our industry, no doubt about it," said Casino Journal Executive
Editor Charles Anderer. "With the Hard Rock, he's been so smart about how they
have leveraged that brand, and they've done it perfectly."
Allen, who grew up in the area of Atlantic City, N.J., was presented with a
large framed historic photograph of the Atlantic City Boardwalk, in honor of his
Lifetime Achievement Award. Allen launched his gaming industry career in 1979 at
Bally's Park Place in Atlantic City. He continued at the Hilton Atlantic City,
the Trump Organization, Hemmeter Enterprises and Sun International Resorts,
before teaming with the Seminole Tribe of Florida in 2001, prior to the openings
of the Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla., two of
the most successful casinos in the world.
Allen was named CEO of Seminole Gaming and has led the Tribe's gaming operation
to record results, including a 673 percent increase in gaming revenues. He also
engineered the Tribe's 2007 purchase of Hard Rock International, the largest
purchase of an international company by an Indian tribe in North America. Hard
Rock International revenues have more than doubled under Allen's leadership.
"The Seminoles had amazing success long before they met Jim Allen," said Allen,
in remarks at the award ceremony, noting that joining forces with the Seminole
Tribe, "was the luckiest and wisest decision I've ever made in my life."
"It's what I do and what I love," he added. "I have had the opportunity to work
with and for some of the legendary people in industry. For 38 years, the
industry has been so good to me, but I've never forgotten where I have come
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