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Hard Rock Casino planned for Bristol VA

HARD ROCK CASINO & RESORT BRISTOL

500 Gate City Hwy
Bristol, VA 24201-2372

Exit 1 Interstate 81

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Hard Rock Casino Bristol

Bristol is one of five Virginia cities that may authorize a casino if city residents approve a ballot measure in the 2020 election. This new Virginia gambling law passed by the state general assembly last March and signed by the governor grants the casino decision to Bristol residents.

The proposed casino will be named Hard Rock Casino Bristol. See Press Release below.

Hard Rock Casino Bristol will be a partnership between Hard Rock International and the Bristol Resort & Casino. Hard Rock International is owned by the Seminole Tribe of Florida.

If approved, the Hard Rock Casino Bristol would be built on the site of the former Bristol Mall property. Construction is expected to take 18 months after groundbreaking.

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News Headlines

News TV ads seeks voter support for Hard Rock Bristol September 11, 2020 - The 'Vote Yes For Bristol' campaign launched its first TV ads this week in a major effort to win voter approval in the Nov. 3 election to build the Hard Rock Hotel & Casino in Bristol, Virginia. ... Read more News Hard Rock Casino Bristol receives local business support September 6, 2020 - A coalition of Bristol businesses has announced support for the Hard Rock Casino project and the 'Vote Yes For Bristol' ballot referendum. The coalition is named "Small Businesses for Bristol" ... Read more News Hard Rock Bristol Nov 3 election ballot update July 21, 2020 - The Bristol City Council unanimously approved a resolution last week seeking to add a voter referendum on the Hard Rock Casino plan for Bristol on the ballot for the upcoming Nov 3 general election. ... Read more News Hard Rock Bristol plan is pre-certified by VA Lottery Board July 17, 2020 - The Virginia Lottery Board has OK'd plans for the proposed Hard Rock Casino in Bristol. The board's action paves the way for a Nov 3 ballot referendum to allow Bristol residents to approve ... Read more News Hard Rock Bristol will build a temporary casino July 4, 2020 - Hard Rock Bristol will apply for a gaming license to operate a temporary casino inside the former Bristol Mall adjacent to the future site of the permanent Hard Rock Casino Bristol. ... Read more News Hard Rock Casino Bristol is approved by City Council May 26, 2020 - The City Council of Bristol, Virginia voted 5-0 to approve the casino proposal from Hard Rock International. Next steps are approval by the Virginia Lottery Board followed by voter approval on ... Read more More Headlines ...

Hard Rock Casino Proposal Summary

Hard Rock Casino Bristol

The preliminary proposal ro Hard Rock Casino Bristol includes the following:

90,000 square foot casino

90,000 square feet dedicated to children's activities

25,000 square feet for sports betting

Hotel with 600 to 1,000 rooms

Retail space for 50 stores and restaurants

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Gaming

Casino games are yet to be defined by state legislation.

Slot machines TBD
Table games TBD

Live Dealer
Live Dealer

Restaurants

Multiple dining options - quick-service, casual dining and fine dining.

Entertainment

Live entertainment venue

Family arcade
Virtual reality games
Go-kart racing
Kid's waterpark
Miniature golf
Golf & baseball simulators

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Hotel

Total 600-1000 guest rooms and suites

Indoor and outdoor swimming pools
Fitness Center
Spa & Saloon
Business Center

Convention and Conference Center

Amenities

Retail stores up to 50
Local artisans and craftsmen
Wedding amd event venues

News Articles

TV ads seeks voter support for Hard Rock Bristol

September 11, 2020

The 'Vote Yes For Bristol' campaign launched its first TV ads this week in a major effort to win voter approval in the Nov. 3 election to build the Hard Rock Hotel & Casino in Bristol, Virginia.

First TV ad runs for 'Vote Yes For Bristol' campaign to bring casino to region - Courtesy of WJHL News Channel 11, Sep 9, 2020. Available from YouTube

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Hard Rock Casino Bristol receives local business support

September 6, 2020

A coalition of Bristol businesses has announced support for the Hard Rock Casino project and the 'Vote Yes For Bristol' ballot referendum. The coalition is named "Small Businesses for Bristol" and includes 25 local businesses and the Bristol Chamber of Commerce.

Bristol small business owners rally behind Hard Rock Hotel & Casino project - Courtesy of News Channel 11 WJHL, Sep 1, 2020. Available from YouTube

The 'Vote Yes For Bristol' ballot measure will ask voters the following question:

"Shall casino gaming be permitted at a casino gaming establishment in the City of Bristol, Virginia, at 500 Gate City Highway, Bristol, Virginia 24201 (former Bristol Mall) as may be approved by the Virginia Lottery Board?"

The Hard Rock casino project is expected to create 2,000 full-time jobs and another 1,500 indirect jobs. Hard Rock employees will earn an average compensation of $46,500. The casino is also expected to draw 4 million tourists to Bristol each year.

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Hard Rock Bristol Nov 3 election ballot update

July 21, 2020

The Bristol City Council unanimously approved a resolution last week seeking to add a voter referendum on the Hard Rock Casino plan for Bristol on the ballot for the upcoming Nov 3 general election.

Per the council's resolution the election ballot will read

"Shall casino gaming be permitted at a casino gaming establishment in the City of Bristol, Virginia at 500 Gate City Highway, Bristol, Virginia 24201 (former Bristol Mall) as may be approved by the Virginia Lottery Board?"

The Bristol city attorney has filed this resolution of the city council with the Bristol Virginia Circuit Court, which is responsible for placing local referendums on the election ballot.

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Hard Rock Bristol plan is pre-certified by VA Lottery Board

July 17, 2020

The Virginia Lottery Board has OK'd plans for the proposed Hard Rock Casino in Bristol. The board's action paves the way for a November 3 ballot referendum to allow Bristol residents to vote for or against the casino plan.

The next step will be for the Bristol City Council to pass a resolution requesting the Circuit Court add a voter referendum on the casino to the Nov 3 ballot.

If the ballot referendum is approved by voters, Hard Rock Bristol plans to build a casino with 2,700 slot machines, 100 table games, and a sportsbook. The plan includes a 750-room hotel, 7 restaurants, four bars, retail space and a 50,000-sq-ft convention space. An outdoor entertainment venue will accommodate 20,000 guests, and an indoor entertainment venue will seat 3,200 guests.

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Hard Rock Bristol will build a temporary casino

July 4, 2020

Hard Rock Bristol will apply for a gaming license to operate a temporary casino inside the former Bristol Mall adjacent to the future site of the permanent Hard Rock Casino Bristol.

Hard Rock plans to apply for a temporary casino license to allow gambling during construction - Courtesy of WJHL, June 25, 2020. Available from YouTube

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Hard Rock Casino Bristol is approved by City Council

May 26, 2020

The City Council of Bristol, Virginia voted 5-0 to approve the casino proposal from Hard Rock International. Next steps are approval by the Virginia Lottery Board followed by voter approval on Nov 3, 2020.

Bristol, Va. City Council approves Hard Rock as preferred casino operator - Courtesy of WJHL, May 26, 2020. Available from YouTube

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Hard Rock Casino planned for Bristol VA

December 19, 2019

PRESS RELEASE
Hard Rock International
Nov 25, 2019

Hard Rock International Announces Plans For Hard Rock Casino Bristol

HOLLYWOOD, Fla., Nov. 25, 2019 /PRNewswire/ - Hard Rock International, a global leader in the entertainment and hospitality industry, is pleased to announce a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership group, will operate the proposed resort and casino.

"We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world," said Jim McGlothlin, CEO of The United Company and partner on the project. "Hard Rock is known for its 31 award winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops® which offer a wide range of amenities that appeal to many different audiences. Hard Rock's iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol. This focus on music will complement our region's country music heritage and dynamic music scene in the Twin City."

"We're excited to bring our legendary Hard Rock brand of hospitality and entertainment to Bristol, the birth place of country music, just as we have done in other locations all around the world," said Jim Allen, Chairman and CEO, Hard Rock International. "As a brand, we serve more than 120 million guests a year across 75 countries and we are committed to becoming an integral part of the community and driver of jobs and visitation."

Hard Rock has extensive experience making projects an integral part of the local community. Hard Rock's reputation will make the property a major draw for visitors from across the Mid-Atlantic and Southeast. With the resort as a gateway to the region, the partners will use their resources to introduce visitors to the many other wonderful tourism, cultural and recreational opportunities available in the Tri-Cities and across Southwest Virginia.

"After vetting multiple leaders in the industry, we are convinced that Hard Rock is the best fit for our project and our community," said Mr. McGlothlin "The Hard Rock team understands the significant economic development impact the Hard Rock Casino Bristol will have on the city and the entire surrounding region, in terms of new jobs and additional tax revenue. As seasoned casino resort operators, they are committed to working closely with us to maximize the benefits of this project for local residents while highlighting the many opportunities this region has to offer to all."

About Hard Rock®
Hard Rock International (HRI) is owned by parent entity The Seminole Tribe of Florida.

Source: Hard Rock International

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Hard Rock will operate Bristol VA casino

November 22, 2019

Project developers for a proposed casino at the former Bristol Mall have named Hard Rock International as the casino operator. The casino name will be Hard Rock Casino Bristol.

Hard Rock named operator of proposed Bristol, Virginia casino - Courtesy of WJHL, Nov 22, 2019. Available from YouTube

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Resort Casino Proposal Summary

December 21, 2019

Courtesy of WJHL-TV News Channel 11

The Bristol Resort and Casino includes a 90,000 square foot casino with a 25,000 square feet for sports betting, a hotel with 600-1,000 guest rooms, and retail space for 50 stores and restaurants.

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News Headlines Continued

News Hard Rock Casino planned for Bristol VA December 19, 2019 - Hard Rock International has partnered with Bristol Resort & Casino to build the Hard Rock Casino Bristol in Virginia near the Tennesse border. The $150M casiino is subject to local voter approval in 2020. ... Read more News Hard Rock will operate Bristol VA casino November 22, 2019 - Project developers for a proposed casino at the former Bristol Mall have named Hard Rock International as the casino operator. The casino name will be Hard Rock Casino Bristol. ... Read more News Resort Casino Proposal Summary September 7, 2018 - [VIDEO] The initial proposal for the Hard Rock Casino Bistol was presented by Bristol Resort and Casino. It defines a 90,000-sq-ft casino, 1,000-room hotel, ... Read more
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