500 Gate City Hwy
Bristol, VA 24201-2372
Exit 1 Interstate 81
Voters approved plans for the Hard Rock Hotel and Casino Bristol on Nov. 3, 2020. The Virgiinia Lottery is expected to issue a casino license in early 2021, which would allow construction to begin soon afterwards. The grand opening of the Hard Rock Casino Bristol would be in 2023.
Bristol is one of four Virginia cities that approved a ballot measure in the 2020 election t0 authorize a casino in its city. The Virginia gambling law passed by the state general assembly in March 2019 and later signed by the governor granted the casino decision to Bristol residents.
The proposed casino will be named Hard Rock Casino Bristol. See Press Release below.
Hard Rock Casino Bristol will be a partnership between Hard Rock International and the Bristol Resort & Casino. Hard Rock International is owned by the Seminole Tribe of Florida.
The location for Hard Rock Casino Bristol is the site of the former Bristol Mall. Construction is expected to take 18 months after groundbreaking.
The preliminary proposal ro Hard Rock Casino Bristol includes the following:
90,000 square foot casino
90,000 square feet dedicated to children's activities
25,000 square feet for sports betting
Hotel with 600 to 1,000 rooms
Retail space for 50 stores and restaurants
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Casino games are yet to be defined by state legislation.
Slot machines TBD
Table games TBD
Seven restaurants - quick-service, casual dining and fine dining.
Bars - 4
Live entertainment venue
Virtual reality games
Golf & baseball simulators
Total 600-1000 guest rooms and suites
Indoor and outdoor swimming pools
Spa & Saloon
Retail stores up to 50
Local artisans and craftsmen
Wedding amd event venues
May 3, 2021
It is highly unlikely the Hard Rock Bristol will open its temporary gaming casino this year according to the Virginia Lottery Board. Although state legislation allows temporary gaming facilities to open during construction of a licensed casino, the Virginia Lottery said in a meeting last week that the vetting and licensing process would not be finished in time for temporary gaming to operate this year.
In late 2020 Hard Rock Bristol announced plans for a temporary casino to operate during construction of the Hard Rock casino. The temporary casino would feature up to 700 slot machines, 24 gaming table and a sportsbook. The timeframe to open this facility is now delayed pending the final actions of the Lottery Board.
November 4, 2020
Voters in Bristol, Virginia yesterday approved a ballot referendum to build a $400 million Hard Rock Hotel & Casino at the former Bristol Mall. The vote was 71% in favor.
The Hard Rock Hotel & Casino Bristol will feature 1,500 slot machines, table games, seven restaurants and bars, a convention center and a hotel with 600-1000 guest rooms. There will also be a live entertainment venue and a family entertainment arcade.
The next step is for Hard Rock to apply for a casino license from the Virginia Lottery Board after the state gaming regulations are completed.
The Seminole Tribe of Florida owns Hard Rock International, which is a parner in the Hard Rock Casino Bristol and will manage the all operations of the casino and the hotel.
November 2, 2020
If the Hard Rock Hotel and Casino planned for Bristol, Virginia is approved by voters tomorrow, Hard Rock will build a temporary casino to operate until construction is finished on the main facilities in late 2022.
The temporary casino will feature 600-700 slot machines, 24 gaming table and a sportsbook. There will also be a restaurant, coffee shop and 2-3 bars.
October 22, 2020
As the Nov. 3 election approaches, a job information event supporting the proposed Hard Rock Casino in Bristol was held by executives of Hard Rock International and the Bristol Chamber of Commerces.
Hard Rock International is projecting 2,000 employees are needed to operate the Hard Rock Casino & Resort in Bristol after all construction is completed. Employment areas include hospitality, administration, and food services, security and maintenance. Hard Rock promotes its Women in Leadership program and its policy of promoting from within.
September 22, 2020
Developers of the planned Bristol Hard Rock Hotel & Casino in Bristol, Virginia discuss the features and amenities designed for the property.
September 22, 2020
A 3D model of the planned Hard Rock Bristol Hotel and Casino in Bristol went on public display last Thursday at the former Bristol Mall. The model shows the 90,000-square-foot casino, the live entertainment venue, the hotel, seven restaurants and four bars.
September 11, 2020
The 'Vote Yes For Bristol' campaign launched its first TV ads this week in a major effort to win voter approval in the Nov. 3 election to build the Hard Rock Hotel & Casino in Bristol, Virginia.
September 6, 2020
A coalition of Bristol businesses has announced support for the Hard Rock Casino project and the 'Vote Yes For Bristol' ballot referendum. The coalition is named "Small Businesses for Bristol" and includes 25 local businesses and the Bristol Chamber of Commerce.
The 'Vote Yes For Bristol' ballot measure will ask voters the following question:
"Shall casino gaming be permitted at a casino gaming establishment in the City of Bristol, Virginia, at 500 Gate City Highway, Bristol, Virginia 24201 (former Bristol Mall) as may be approved by the Virginia Lottery Board?"
The Hard Rock casino project is expected to create 2,000 full-time jobs and another 1,500 indirect jobs. Hard Rock employees will earn an average compensation of $46,500. The casino is also expected to draw 4 million tourists to Bristol each year.
July 21, 2020
The Bristol City Council unanimously approved a resolution last week seeking to add a voter referendum on the Hard Rock Casino plan for Bristol on the ballot for the upcoming Nov 3 general election.
Per the council's resolution the election ballot will read
"Shall casino gaming be permitted at a casino gaming establishment in the City of Bristol, Virginia at 500 Gate City Highway, Bristol, Virginia 24201 (former Bristol Mall) as may be approved by the Virginia Lottery Board?"
The Bristol city attorney has filed this resolution of the city council with the Bristol Virginia Circuit Court, which is responsible for placing local referendums on the election ballot.
July 17, 2020
The Virginia Lottery Board has OK'd plans for the proposed Hard Rock Casino in Bristol. The board's action paves the way for a November 3 ballot referendum to allow Bristol residents to vote for or against the casino plan.
The next step will be for the Bristol City Council to pass a resolution requesting the Circuit Court add a voter referendum on the casino to the Nov 3 ballot.
If the ballot referendum is approved by voters, Hard Rock Bristol plans to build a casino with 2,700 slot machines, 100 table games, and a sportsbook. The plan includes a 750-room hotel, 7 restaurants, four bars, retail space and a 50,000-sq-ft convention space. An outdoor entertainment venue will accommodate 20,000 guests, and an indoor entertainment venue will seat 3,200 guests.
July 4, 2020
Hard Rock Bristol will apply for a gaming license to operate a temporary casino inside the former Bristol Mall adjacent to the future site of the permanent Hard Rock Casino Bristol.
May 26, 2020
The City Council of Bristol, Virginia voted 5-0 to approve the casino proposal from Hard Rock International. Next steps are approval by the Virginia Lottery Board followed by voter approval on Nov 3, 2020.
December 19, 2019
Hard Rock International
Nov 25, 2019
Hard Rock International Announces Plans For Hard Rock Casino Bristol
HOLLYWOOD, Fla., Nov. 25, 2019 /PRNewswire/ - Hard Rock International, a global leader in the entertainment and hospitality industry, is pleased to announce a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership group, will operate the proposed resort and casino.
"We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world," said Jim McGlothlin, CEO of The United Company and partner on the project. "Hard Rock is known for its 31 award winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops® which offer a wide range of amenities that appeal to many different audiences. Hard Rock's iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol. This focus on music will complement our region's country music heritage and dynamic music scene in the Twin City."
"We're excited to bring our legendary Hard Rock brand of hospitality and entertainment to Bristol, the birth place of country music, just as we have done in other locations all around the world," said Jim Allen, Chairman and CEO, Hard Rock International. "As a brand, we serve more than 120 million guests a year across 75 countries and we are committed to becoming an integral part of the community and driver of jobs and visitation."
Hard Rock has extensive experience making projects an integral part of the local community. Hard Rock's reputation will make the property a major draw for visitors from across the Mid-Atlantic and Southeast. With the resort as a gateway to the region, the partners will use their resources to introduce visitors to the many other wonderful tourism, cultural and recreational opportunities available in the Tri-Cities and across Southwest Virginia.
"After vetting multiple leaders in the industry, we are convinced that Hard Rock is the best fit for our project and our community," said Mr. McGlothlin "The Hard Rock team understands the significant economic development impact the Hard Rock Casino Bristol will have on the city and the entire surrounding region, in terms of new jobs and additional tax revenue. As seasoned casino resort operators, they are committed to working closely with us to maximize the benefits of this project for local residents while highlighting the many opportunities this region has to offer to all."
About Hard Rock®
Hard Rock International (HRI) is owned by parent entity The Seminole Tribe of Florida.
Source: Hard Rock International
November 22, 2019
Project developers for a proposed casino at the former Bristol Mall have named Hard Rock International as the casino operator. The casino name will be Hard Rock Casino Bristol.
December 21, 2019
Courtesy of WJHL-TV News Channel 11
The Bristol Resort and Casino includes a 90,000 square foot casino with a 25,000 square feet for sports betting, a hotel with 600-1,000 guest rooms, and retail space for 50 stores and restaurants.
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