500 Gate City Hwy
Bristol, VA 24201-2372
Hard Rock Bristol was licensed in April 2022 to operate the first casino in Virginia. Hard Rock plans to open a temporary casino on July 8, 2022 and a permanent casino in the summer of 2024.
Temporary Casino - Opening July 8, 2022
Hard Rock International has announced a temporary casino named "Bristol Casino - Future Home of Hard Rock" will open July 8, 2022 at the former Bristol Mall in Bristol, Virginia. Bristol Casino will operate until construction is completed on the final Hard Rock Hotel Casino Bristol.
Permanent Casino - Opening Summer 2024
Hard Rock Hotel & Casino Bristol is a $400 million development project near Interstate 81 Exit 1 at the former Bristol Mall in Bristol, Virginia. The project includes a 90,000 square-foot casino, a 750-room hotel, convention center, a 3,200-seat entertainment center, an outdoor entertainment venue, restaurants and retail shops. Completion is expected in Summer 2024.
A new Hard Rock Casino will be built in Bristol, Virginia the birthplace of country music. The project is a partnership between Hard Rock International and Bristol Resort & Casino. Hard Rock Casino Bristol will be built at the former Bristol Mall and open in Summer 2024.
The Hard Rock casino will feature a 90,000-square-foot gaming floor with 2.700 slot machines and 100 table games. There will be five restaurants and four bars. Entertainment venues include a 3,200-seat entertainment center and an outdoor venue for up to 20,000 guests. The Hard Rock hotel will open with 300 guest rooms and suites and later expand to 750 guest rooms.
Hard Rock Hotel & Casino Bristol will include the following summary of features:
Cost $400 million
90,000 square feet
2,700 slot machines
100 table games
Sports betting - 25,000 square feet
Rock Spa® with 7 treatment rooms
Body Rock® fitness center
Convention center with 50,000 square feet
3,200-seat concert center
20,000 person outdoor entertainment center.
Rock Shop® with 1,200 square feet plus addition 30,000 square feet of retail space for 50 stores and restaurants
Hard Rock Bristol is under construction at 500 Gate City Highway in Bristol, VA. This is the former site of the Bristol Mall, which operated from 1975 until 2017. The casino will be located inside the former Sears store.
The temporary casino is under construction inside the former Belk women's store on that site.
July 8, 2022
A temporary casino will open first and operate until the permanent Hard Rock Casino is completed. The announced date for opening the temporary casino is July 8, 2022.
Construction on the permanent casino hotel began in January 2022 and is expected to take 18-24 months to complete. Completion is expected in Summer 2024.
Bristol Casino, Future Home of Hard Rock is the name of the temporary casino opening in Bristol on July 8, 2022. The temporary casino will operate 24/7 until construction is finished on the final Hard Rock Hotel & Casino Bristol.
Casino size 30,000 square feet
High-limit gaming area.
870 slot machines
21 table games
Grab-and-go food outlet
Bristol Casino Building Site
Information Last Updated: April 29, 2022.
Bristol is one of four Virginia cities that approved a ballot measure in the 2020 election t0 authorize a casino in its city. The Virginia gambling law passed by the state general assembly in March 2019 and later signed by the governor granted the casino decision to Bristol residents.
The proposed casino will be named Hard Rock Casino Bristol. See Press Release below.
Hard Rock Casino Bristol will be a partnership between Hard Rock International and the Bristol Resort & Casino. Hard Rock International is owned by the Seminole Tribe of Florida.
The location for Hard Rock Casino Bristol is the site of the former Bristol Mall. Construction is expected to take 18 months after groundbreaking.
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Casino games are yet to be defined by state legislation. Casino regulations will be in place by October 2022,
1,500 slot machines (later expanding to 2,700 slots)
55 table games (later expanding to 100 table games)
Additional information TBA
Five restaurants - Fine dining, casual dining and quick-service venues
Bars - 4
Live entertainment venues include a 3,200-seat entertainment center amd an outdoor entertainment space for 20,000 people.
Hard Rock Cafe stage will feature local musicians
Virtual reality games
Golf & baseball simulators
300 guest rooms and suites (later expanding to 750 rooms)
Indoor and outdoor swimming pools
Spa & Saloon
Rock Spa with 7 treatment rooms
50,000 sq. ft. of convention space
Rock Shop (1,200 sq. ft.)
Retail stores up to 50 (30,000 sq. ft.)
June 29, 2022
Hard Rock will open a temporary casino on July 8, 2022 at the former Bristol Mall in Bristol, Virginia. The casino, named "Bristol Casino - Future Home of Hard Rock", will operate during the two-year construction of the permanent Hard Rock Hotel & Casino Bristol.
Last week Hard Rock held its final hiring events last weekend before the July 8 opening. Jobs were still available for retail staff, security, and dealers.
The Bristol Casino is also issuing players cards for its Hard Rock Casino's loyalty program. Members receive free play and free meals benefits. When the permanent Hard Rock Bristol opens, the loyalty program will add free hotel rooms and concert tickets.
May 21, 2022
Hard Rock's mobile sports betting app has launched in Virginia and is available for download by fans across the state. In July the Hard Rock Sportsbook will open a retail location inside the Bristol Casino - Future Home of Hard Rock.
"We're excited to expand Hard Rock Sportsbook to Virginia and proud to offer more gaming options on the sports Virginians love on our easy-to-use mobile platform."
- Marlon Goldstein, CEO Hard Rock Digital
"We can't wait to welcome sports fans from across the region to our retail sportsbook location in Bristol."
-Allie Evangelista, President Hard Rock Bristol
Virginia follows Arizona as the second state to license the enhanced Hard Rock Sportsbook. The Navajo Nation partnered with Hard Rock last month to operate the new mobile app in Arizona. (See news story)
May 8, 2022
Hard Rock Hotel & Casino Bristol will officially open in Summer of 2024. In a slide presentation to the Virginia Lottery Board in April, Hard Rock announced the "Grand Opening Summer of 2024".
When Hard Rock Hotel & Casino Bristol opens in Summer of 2024 the casino will feature 1,500 slot machines and 55 table games. A second phase of construction is planned that will later expand the casino to 2,700 slots and 100 table games.
The Hard Rock Hotel will open with 300 guest rooms and suites. A second hotel will built in a later phase that will increase the total number of rooms to 750.
April 30, 2022
Hard Rock Bristol has been licensed by the Lottery Board to become the first casino in Virginia. Hard Rock will open a temporary casino named 'Bristol Casino - Future Home of Hard Rock' on July 8, 2022, and open a permanent casino next summer.
The Virgina Lottery Board voted 7-0 on Wednesday to issue a facility operator's license to Hard Rock Bristol. This is the first license issued in the state. The lottery board continues to review the applications for Danville, Norfolk and Portsmouth.
April 1, 2022
Hard Rock International announced July 8th will be the official opening date for its temporary Bristol Casino. The 30,000-square-foot casino will be branded "Bristol Casino - Future Home of Hard Rock", and operate 24/7 until construction is completed on the permanent Hard Rock Hotel Casino Bristol.
Bristol Casino will feature 900 slot machines, 20 tables and a sportsbook. In addition to the main casino floor there will be high-limit gaming and non-smoking areas. There will also be a sports bar with a lounge area, a restaurant and a grab-and-go food outlet.
March 26, 2022
There is a new sign in town announcing the coming Bristol Casino, which is expected to open by July. The sign stands in front of the former Bristol Mall, which will be the home of the new casino, and reads: "Bristol Casino. Future Home of Hard Rock".
In preparation of the Bristol Casino opening, Hard Rock has held several hiring events and vendor session over the last month.
March 20, 2022
News Channel 11 interviewed Allie Evangelista, the new president of Hard Rock Hotel & Casino Bristol, earlier this month. Evangelista is enthusiastic about the future relationships between Hard Rock and the community.>/p>
Information meetings were held last month by Hard Rock to kickoff the recruitment process for casino workers and for local contractors. Evangelista expects Hard Rock to hire 600-1,000 employees for its operation.
"I think the brand speaks for itself, you know? Hard Rock is a company that doesn't just theme; we don't just theme ourselves as far as casinos, hotels, restaurants as part of the music. Music is in the core of everything we do, and I think it speaks to Bristol. It's a great connection with the location we're opening just because of being the Birthplace of Country Music. I think that alone is going to be a success."
- Allie Evangelista, President Hard Rock Bristol
Evangelista also said the casino's tax payments will be a huge benefit to the community and making eveything better "not just tomorrow but two years from now, five years from now."
February 8, 2022
The Hard Rock International CEO confirmed Friday that construction is "on schedule" for both the temporary Bristol Casino and the Hard Rock Hotel & Casino Bristol.
John Lucas, Hard Rock CEO, said the temporary casino is on schedule to open around Memorial Day Weekend, and the permanent Hard Rock Hotel & Casino Bristol wis on schedule to open sometime in Summer 2024. The opening date will be determined by the Virginia Lottery's timeline for issuing the final casino license, certifying management personel, and qualifying vendors.
On Feb 4-5 Hard Rock International hosted two community events at the Foundation Event Facility on State Street. The purpose was to provide information to the public, vendors and job seekers regarding opportunities coming at Hard Rock Casino Bristol.:
Hard Rock Vendor Information Meeting
Two hundred business owners attended this meeting to learn what local businesses and services will be needed by Hard Rock. Hard Rock will be seeking contractors to provide products and services, such as fresh food, transportation, repair and maintenance services, dry cleaning, etc.
Employee Information meeting
Hard Rock hosted an employee information meeting on Saturday to preview the employment opportunities needed at Hard Rock Hotel and Casino Bristol. The temporary casino will hire about 700 employees, and the permanent casino will need 1,200 employees.
December 16, 2021
Hard Rock International announced on Thursday that construction is starting on a temporary casino at the former Bristol Mall and will open in late second quarter of 2022. The construction site is the former Women's Belk store in the former Bristol Mall.
Details of Hard Rock Bristol's temporary casino are found here. This will be a 30,000-square-foot casino with 900 slot machines, 20 table games, a sportsbook, sports bar and lounge, a restaurant and a grab-and-go food outlet.
For additional information, read Hard Rock's Press Release (Dec 09, 2021).
December 3, 2021
The City of Bristol, Virginia has received and approved plans for the Hard Rock Hotel Casino project to begin demolition of the former Bristol Mall and preliminary site evaluation for the final design of a temporary casino. The temporary casino will operate during construction of the Hard Rock Hotel Casino Bristol.
Hard Rock Bristol LLC released this statement:
"We continue to work closely with the Virginia Lottery on next steps for construction of the temporary gaming facility and planning for the permanent one. We appreciate the ongoing cooperation and assistance from local and state officials for all necessary permitting and licensing requirements."
- Hard Rock Bristol LLC
All construction contractors and subcontractors must be approved by the Virginia Lottery. Lotter officials have approved the first five casino vendors for the Hard Rock casino project. They include a contractors and consultants for construction management, architectural and interior services, structural engineering, specifications, forensic services and other related services. Additional approvals are pending.
May 3, 2021
It is highly unlikely the Hard Rock Bristol will open its temporary gaming casino this year according to the Virginia Lottery Board. Although state legislation allows temporary gaming facilities to open during construction of a licensed casino, the Virginia Lottery said in a meeting last week that the vetting and licensing process would not be finished in time for temporary gaming to operate this year.
In late 2020 Hard Rock Bristol announced plans for a temporary casino to operate during construction of the Hard Rock casino. The temporary casino would feature up to 700 slot machines, 24 gaming table and a sportsbook. The timeframe to open this facility is now delayed pending the final actions of the Lottery Board.
November 4, 2020
Voters in Bristol, Virginia yesterday approved a ballot referendum to build a $400 million Hard Rock Hotel & Casino at the former Bristol Mall. The vote was 71% in favor.
The Hard Rock Hotel & Casino Bristol will feature 1,500 slot machines, table games, five restaurants and bars, a convention center and a hotel with 600-1000 guest rooms. There will also be a live entertainment venue and a family entertainment arcade.
The next step is for Hard Rock to apply for a casino license from the Virginia Lottery Board after the state gaming regulations are completed.
The Seminole Tribe of Florida owns Hard Rock International, which is a parner in the Hard Rock Casino Bristol and will manage the all operations of the casino and the hotel.
November 2, 2020
If the Hard Rock Hotel and Casino planned for Bristol, Virginia is approved by voters tomorrow, Hard Rock will build a temporary casino to operate until construction is finished on the main facilities in late 2022.
The temporary casino will feature 600-700 slot machines, 24 gaming table and a sportsbook. There will also be a restaurant, coffee shop and 2-3 bars.
October 22, 2020
As the Nov. 3 election approaches, a job information event supporting the proposed Hard Rock Casino in Bristol was held by executives of Hard Rock International and the Bristol Chamber of Commerces.
Hard Rock International is projecting 2,000 employees are needed to operate the Hard Rock Casino & Resort in Bristol after all construction is completed. Employment areas include hospitality, administration, and food services, security and maintenance. Hard Rock promotes its Women in Leadership program and its policy of promoting from within.
September 22, 2020
Developers of the planned Bristol Hard Rock Hotel & Casino in Bristol, Virginia discuss the features and amenities designed for the property.
September 22, 2020
A 3D model of the planned Hard Rock Bristol Hotel and Casino in Bristol went on public display last Thursday at the former Bristol Mall. The model shows the 90,000-square-foot casino, the live entertainment venue, the hotel, five restaurants and four bars.
September 11, 2020
The 'Vote Yes For Bristol' campaign launched its first TV ads this week in a major effort to win voter approval in the Nov. 3 election to build the Hard Rock Hotel & Casino in Bristol, Virginia.
September 6, 2020
A coalition of Bristol businesses has announced support for the Hard Rock Casino project and the 'Vote Yes For Bristol' ballot referendum. The coalition is named "Small Businesses for Bristol" and includes 25 local businesses and the Bristol Chamber of Commerce.
The 'Vote Yes For Bristol' ballot measure will ask voters the following question:
"Shall casino gaming be permitted at a casino gaming establishment in the City of Bristol, Virginia, at 500 Gate City Highway, Bristol, Virginia 24201 (former Bristol Mall) as may be approved by the Virginia Lottery Board?"
The Hard Rock casino project is expected to create 2,000 full-time jobs and another 1,500 indirect jobs. Hard Rock employees will earn an average compensation of $46,500. The casino is also expected to draw 4 million tourists to Bristol each year.
July 21, 2020
The Bristol City Council unanimously approved a resolution last week seeking to add a voter referendum on the Hard Rock Casino plan for Bristol on the ballot for the upcoming Nov 3 general election.
Per the council's resolution the election ballot will read
"Shall casino gaming be permitted at a casino gaming establishment in the City of Bristol, Virginia at 500 Gate City Highway, Bristol, Virginia 24201 (former Bristol Mall) as may be approved by the Virginia Lottery Board?"
The Bristol city attorney has filed this resolution of the city council with the Bristol Virginia Circuit Court, which is responsible for placing local referendums on the election ballot.
July 17, 2020
The Virginia Lottery Board has OK'd plans for the proposed Hard Rock Casino in Bristol. The board's action paves the way for a November 3 ballot referendum to allow Bristol residents to vote for or against the casino plan.
The next step will be for the Bristol City Council to pass a resolution requesting the Circuit Court add a voter referendum on the casino to the Nov 3 ballot.
If the ballot referendum is approved by voters, Hard Rock Bristol plans to build a casino with 2,700 slot machines, 100 table games, and a sportsbook. The plan includes a 750-room hotel, 7 restaurants, four bars, retail space and a 50,000-sq-ft convention space. An outdoor entertainment venue will accommodate 20,000 guests, and an indoor entertainment venue will seat 3,200 guests.
July 4, 2020
Hard Rock Bristol will apply for a gaming license to operate a temporary casino inside the former Bristol Mall adjacent to the future site of the permanent Hard Rock Casino Bristol.
May 26, 2020
The City Council of Bristol, Virginia voted 5-0 to approve the casino proposal from Hard Rock International. Next steps are approval by the Virginia Lottery Board followed by voter approval on Nov 3, 2020.
December 19, 2019
Hard Rock International
Nov 25, 2019
Hard Rock International Announces Plans For Hard Rock Casino Bristol
HOLLYWOOD, Fla., Nov. 25, 2019 /PRNewswire/ - Hard Rock International, a global leader in the entertainment and hospitality industry, is pleased to announce a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership group, will operate the proposed resort and casino.
"We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world," said Jim McGlothlin, CEO of The United Company and partner on the project. "Hard Rock is known for its 31 award winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops® which offer a wide range of amenities that appeal to many different audiences. Hard Rock's iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol. This focus on music will complement our region's country music heritage and dynamic music scene in the Twin City."
"We're excited to bring our legendary Hard Rock brand of hospitality and entertainment to Bristol, the birth place of country music, just as we have done in other locations all around the world," said Jim Allen, Chairman and CEO, Hard Rock International. "As a brand, we serve more than 120 million guests a year across 75 countries and we are committed to becoming an integral part of the community and driver of jobs and visitation."
Hard Rock has extensive experience making projects an integral part of the local community. Hard Rock's reputation will make the property a major draw for visitors from across the Mid-Atlantic and Southeast. With the resort as a gateway to the region, the partners will use their resources to introduce visitors to the many other wonderful tourism, cultural and recreational opportunities available in the Tri-Cities and across Southwest Virginia.
"After vetting multiple leaders in the industry, we are convinced that Hard Rock is the best fit for our project and our community," said Mr. McGlothlin "The Hard Rock team understands the significant economic development impact the Hard Rock Casino Bristol will have on the city and the entire surrounding region, in terms of new jobs and additional tax revenue. As seasoned casino resort operators, they are committed to working closely with us to maximize the benefits of this project for local residents while highlighting the many opportunities this region has to offer to all."
About Hard Rock®
Hard Rock International (HRI) is owned by parent entity The Seminole Tribe of Florida.
Source: Hard Rock International
November 22, 2019
Project developers for a proposed casino at the former Bristol Mall have named Hard Rock International as the casino operator. The casino name will be Hard Rock Casino Bristol.
December 21, 2019
The Bristol Resort and Casino includes a 90,000 square foot casino with a 25,000 square feet for sports betting, a hotel with 600-1,000 guest rooms, and retail space for 50 stores and restaurants.
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