PRESS RELEASE
June 20, 2013
Today, Revel Casino Resort, Atlantic City's newest and largest casino-hotel,
announced its new marketing strategy: "Gamblers Wanted." Along with the
introduction of the city's largest contiguous smoking section and new affordable
dining options, Revel is announcing the most ambitious promotion in the history
of Atlantic City:
You Can't Lose
From July 1 to 31, all rated slot losses greater than $100 will be refunded to
gamblers using a Revel Card. Gamblers who win, win, but a gambler who loses over
the month of July will get that loss refunded.
In addition, on July 1 Revel also will begin matching slot offers players
receive from all other Atlantic City casinos. Customers need only bring their
original mail piece to the Revel Card Desk and an identical amount of Free Slot
Play will be loaded to their Revel Card.
"Everybody deserves a second chance, and in order for Revel to earn one, we are
offering a second chance to every slot customer," said Jeff Hartmann, Interim
Chief Executive Officer. "Whether you played with us last week, have not visited
in a year, or have never tried Revel, this exciting promotion is open to
everyone and proves that at Revel, gamblers are wanted."
"We recognize that gamblers have been playing in Atlantic City for decades and
have built up comp and offer history with our competitors," said Randall A.
Fine, Managing Director of The Fine Point Group, which is overseeing Revel's
marketing strategy. "We want gamblers, and with these two promotions, along with
our new affordable dining options and Atlantic City's largest contiguous smoking
section, we hope players come to one simple conclusion - Why gamble anywhere
else?"
These two promotions, combined with the "Gamblers Wanted" tagline, represent a
new and aggressive strategy specifically targeting gamblers to convince them
that they are not only welcome at Revel, but that their business is important
and highly appreciated. The gaming promotions are the largest Atlantic City and
the industry have seen and a first in terms of refunding slot losses incurred
over an entire month.
"Revel is Atlantic City's newest and nicest property," said Hartmann. "It offers
the most modern room product, a world-class collection of restaurants, by far
the city's best concert venue, and parking that allows customers to walk
straight from their cars right onto the slot floor. When you consider our
amazing physical product combined with the most powerful marketing promotions in
Atlantic City, we are excited to have gamblers come give us a second look."
"We are excited to re-launch this property with a promotion that says it all -
You Can't Lose," said Fine. "We intend to give gamblers more of what they want -
more fun, more action, more amenities and the best casino experience in the
history of this market. With these two promotions, we begin that strategy. But
we are by no means finished."
Television, radio, newspaper and outdoor advertising for this promotion will
begin on Sunday, June 23. Mr. Hartmann has recorded a customer-oriented
re-introduction video which will be available soon. For complete details and
rules of both promotions, customers can visit the Revel Card Desk.
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