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Revel Casino Hotel increased Revenues with Gamblers Wanted Campaign

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August 09, 2014

Today, the New Jersey Division of Gaming Enforcement released its July 2013 Casino win results. According to their published figures, Revel Casino Hotel achieved the following results compared to July 2012:

An increase in gross gaming revenue of 33%

An increase in gross table revenue of 36%

An increase in gross slot revenue of 32%

"We are deeply grateful that many Atlantic City gamblers are giving us a second chance and I couldn't be prouder of all of the Revel professionals who pulled together to help bring them to our property," said Jeff Hartmann, Interim Chief Executive Officer. "We have made it clear that at the new Revel Casino Hotel, Gamblers are Wanted, and they have clearly responded across the board to not only our new marketing strategy, but our operational changes and service culture that is built around a commitment to work as hard as we can for the guest."

"July was just the beginning of our new operating strategy, and we are continuing to bring the most exciting casino events and promotions to our guests. In August, we've upped the ante even more. This month, we are holding more than 30,000 gas card drawings, offering free self-parking to everyone with a Revel card, and come Labor Day weekend, will be giving away 48 cars in 48 hours. And in what we believe is another Atlantic City first, all 48 cars can be found on property - at our entryways, on our casino floor, in our retail areas, and near our restaurants. We hope that if customers liked what Revel did in July, they'll love having more than 31,000 extra ways to win this August."

Revel Casino Hotel: Gamblers Wanted. Revel offers casino players the newest and most expansive casino resort in the history of Atlantic City. Located along the city's world-famous boardwalk, and designed to offer endless views of the Atlantic Ocean, the casino offers 130,000 square feet of gaming space, the largest contiguous smoking casino in Atlantic City, 2,400 slots, 130 table games, the high-limit Pearl Slot Lounge and high-limit table game Ultra Lounge. Revel features 1,399 ocean view rooms, indoor and outdoor pools, gardens, lounges, a 32,000-square-foot spa, 14 restaurants serving world-class cuisine and down-home favorites, a collection of boutiques, nightclubs, a dayclub and live entertainment on its stages at The Social and Ovation Hall.

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