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New VP of Marketing at Foxwoods Resort Casino

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April 14, 2016

Foxwoods® Resort Casino announced today that Amy Diette has been appointed as Vice President of Strategic Marketing.

Diette joins Foxwoods from the New Jersey Devils and Philadelphia 76ers and brings strategic marketing and leadership experience to her position at Foxwoods. Diette is an authority on digital marketing, demand generation and analytics, with an established track record of customer acquisition to streamline revenue growth.

"Foxwoods customers are of paramount importance to the Foxwoods Team and we look to continuously communicate with them about our different offerings - shows, promotions, dining options, Foxwoods Five Star events, and more," said Felix Rappaport, President & CEO of Foxwoods Resort Casino. "Without our dedicated and loyal customer base, who have supported Foxwoods for over 24 years, we could not be ‘The Wonder Of It All.' Amy Diette, with over a decade in the business, will take the quality of engagement with our customers to the next level."

In her new role as Vice President of Strategic Marketing, Diette will be responsible for working with all departments to develop and execute efficient and profitable marketing strategies and programs, transform customer insights into proven business results and leverage email marketing strategies for Foxwoods as well as other Mashantucket Pequot Tribal Nation enterprises. In addition, Diette will oversee the Direct Marketing department.

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