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PRESS RELEASE
February 01, 2011
Barona Resort & Casino recently announced that Troy Simpson has been promoted to
executive vice president/assistant general manager of the leading San Diego
casino resort. With nearly two decades of experience in the casino industry,
Simpson most recently served as Barona's senior vice president of innovation and
has been an instrumental part in Barona's success.
"I'm pleased to now have both Nick Dillon and Troy Simpson as assistant general
managers at Barona," said Rick Salinas, general manager of Barona Resort &
Casino. "Troy is widely regarded as an industry expert. He not only has great
vision but he is also a great manager, a strategic thinker and he knows how to
make fun happen on the casino floor for our players."
Continued Salinas, "Over the past year, Barona's business increased despite an
economy that had a negative impact on the rest of the gaming industry, and Troy
has been a big part of that success. In fact, we have as many casino players
today as we had at the peak of the economy. With this duo at the helm, Barona
can expect to continue to grow its business and continue to provide an
unparalleled customer service experience for our guests."
Prior to his position as senior vice president of innovation at Barona, Simpson
was the executive director of loyalty marketing, where he was responsible for
database marketing, casino hosts, guest services, shuttle and bus programs,
casino customer room reservations, events and promotions and Barona's
award-winning Club Barona loyalty program. Simpson began his gaming career with
an eight-year tenure with Harrah's Entertainment, developing and honing his
skills in gaming operations and casino marketing. He earned his Bachelor of
Business Administration with a focus in marketing at Austin Peay State
University in Tennessee.
"We are lucky to have Troy on our team because of his natural ability to create
positive change," said Salinas. "Through the years he has continued to
demonstrate his leadership and help keep Barona on the cutting edge of business
practices in our industry."
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