San Manuel debuts interactive TV bingo in LA

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PRESS RELEASE

October 19, 2010

San Manuel Indian Bingo & Casino is offering residents of the Los Angeles television market a chance to win $500 by playing a simulated bingo game on television. The game awards at least one $500 prize every Friday, and often more. Winners in Castaic, Fontana, Riverside, Los Alamitos, West Covina and Laguna Beach have already claimed prizes.

"Adding a free, fun, easy-to-play bingo game to our TV advertising was a natural. It's a little bit of San Manuel on your sofa. And, by including great San Manuel offers for all of the participants, we make sure everyone feels like a winner."
The game, called the San Manuel Indian Bingo & Casino Friday $500, currently airs every Friday night through December 10th at approximately 7:28 p.m. PT in Los Angeles on KNBC (channel 4). The Friday night ad displays seven (7) animated bingo balls. Players who register at www.sanmanuel.com receive a weekly email with two (2) bingo cards. If the balls that "drop" during the Friday night ad create a bingo on one of the players' print-at-home bingo cards, he or she enters a validation code on the San Manuel website by 11:00 p.m. PT that evening to receive a $500 cash prize.

"People love bingo," said Steve Lengel, executive director of operations for San Manuel. "Adding a free, fun, easy-to-play bingo game to our TV advertising was a natural. It's a little bit of San Manuel on your sofa. And, by including great San Manuel offers for all of the participants, we make sure everyone feels like a winner."

While the game is free to play, it is only open to players who are 21 or older. The Friday $500 game is not an actual bingo game, but rather an approximation of bingo that is more akin to familiar lottery scratch-off games or the free promotional games played at fast-food chains. Complete rules and odds are available at www.sanmanuel.com.

Note: Must be 21 to participate and/or enter Casino. Please gamble responsibly.

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