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J.D. Power and Associates released its 2009 Indian Gaming Casino Satisfaction Study Wednesday ranking all Arizona Indian casinos in the southern region which have a minimum of 400 slot machines.
The survey collected 1,287 responses from casino players who have visited at least one Indian casino between last December and last month. It measured overall customer satisfaction based on performance in five key areas and in this order of importance:
Winner
The highest rated was Harrah's Ak-Chin Casino, near Maricopa. It was followed by three Tucson-area casinos: Casino del Sol, Desert Diamond at Pima Mine Road, Vee Quiva at Laveen, and Desert Diamond at Nogales Highway.
Rankings
The rankings are based on a 1,000-point scale.
| Casino Satisfaction | |||
| Maximum possible points | 1000 | ||
| 1 | Harrah's Ak-Chin | Maricopa | 748 |
| 2 | Casino del Sol | Tucson | 728 |
| 3 | Desert Diamond (Pima Mine Rd) | Tucson | 725 |
| 4 | Vee Quiva | Laveen | 723 |
| 5 | Desert Diamond (Nogales Hwy) | Tucson | 720 |
| 6 | Lone Butte | Chandler | 711 |
| Survey average | 709 | ||
| 7 | Apache Gold Resort | San Carlos | 700 |
| 8 | Fort McDowell Casino | 699 | |
| 9 | Casino Arizona (McKellips) | Scottsdale | 695 |
| 10 | Wild Horse Pass | Chandler | 686 |
| 11 | Casino Arizona (Indian Bend) | Scottsdale | 683 |
| SOURCE: J.D. Powers and Associates | |||
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