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J.D. Power ranks top Arizona Indian casinos

#1 Casino Choice of U.S. Players
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June 25, 2009

J.D. Power and Associates released its 2009 Indian Gaming Casino Satisfaction Study Wednesday ranking all Arizona Indian casinos in the southern region which have a minimum of 400 slot machines.

The survey collected 1,287 responses from casino players who have visited at least one Indian casino between last December and last month. It measured overall customer satisfaction based on performance in five key areas and in this order of importance:

  1. Gaming
  2. Facility
  3. Cage cashier/ticket redemption machines
  4. Arriving/parking
  5. Beverage service

The highest rated was Harrah's Ak-Chin Casino, near Maricopa. It was followed by three Tucson-area casinos: Casino del Sol, Desert Diamond at Pima Mine Road, Vee Quiva at Laveen, and Desert Diamond at Nogales Highway.

The rankings are based on a 1,000-point scale.

Casino Satisfaction
Maximum possible points   1000
1 Harrah's Ak-Chin Maricopa 748
2 Casino del Sol Tucson 728
3 Desert Diamond (Pima Mine Rd) Tucson 725
4 Vee Quiva Laveen 723
5 Desert Diamond (Nogales Hwy) Tucson 720
6 Lone Butte Chandler 711
Survey average   709
7 Apache Gold Resort San Carlos 700
8 Fort McDowell Casino   699
9 Casino Arizona (McKellips) Scottsdale 695
10 Wild Horse Pass Chandler 686
11 Casino Arizona (Indian Bend) Scottsdale 683
SOURCE: J.D. Powers and Associates

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