Ballys Atlantic City Hosts Beat the Heat

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PRESS RELEASE

May 27, 2011

To kick off the summer season, Bally's presents "Beat the Heat." This Atlantic City-first is triggered when the temperature outside exceeds 72 degrees, the first 1,000 people who insert their Total Rewards Players Card into a slot machine after the "official" temperature is read at 3pm will win $1 in free slot play for every incremental degree, minimum of $5 per guest.

"'Beat the Heat' is just one more reason Bally's Atlantic City should be a top choice when it comes to planning a summer vacation," said Joe Domenico, Senior Vice President and General Manager of Bally's and Showboat Atlantic City. "No matter who you are, or where you're from, we're all here for the same reason...to be part of the 'center of the action.'"

Hundreds of prizes will be given out each day, from Memorial Day Weekend, May 27th until July 4th, including shirts, sunglasses, water-bottles, sweat-bands, and thermometer key-chains. "Beat the Heat" will feature live broadcasts from some of the region's most recognizable meteorologists. Temperature will be sourced from AccuWeather.com.

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